The digital world is vast, and your content may go unnoticed if you don't promote and distribute it through effective channels. Although Google continuously crawls and indexes web pages, your website will not receive good traffic unless you promote it. Content distribution is one of the best ways to promote your website. It informs people about your website and plays a vital role in sales and conversions. This blog describes various methods of content distribution and their benefits.
Social Media Sharing
This is a common and effective method of content distribution. Social media has billions of users, so you can get huge traffic by sharing your content. Facebook, Twitter, Google+, and LinkedIn are major social media sites; you can also share your content as pictures and infographics on Pinterest, Instagram, and other image-based social sites.
YouTube is the best platform to promote video content. There are many tools and software that reduce your time and effort and bring positive results. For example, Hootsuite lets you find, post, and schedule content on your social profile in one go. You can also see how your content performs. Buffer is also a good tool for social media management.
Email Signature
Email is an effective medium of communication on both personal and professional levels. Marketers use it to generate leads and sales. You can increase the traffic of your website by inserting a link in the body of your email. The email signature catches a reader's attention, and a link prompts them to visit your website. You can also put social media profiles and your website feed as icons. WiseStamp and Exclaimer Signature are popular signature creator tools.
Marketing emails
Email marketing is an economical method of marketing. It has become even more popular with the increased use of smartphones. These days, people can access their email accounts anytime using smartphones. With bulk emailing, you can reach millions of target customers at a time. Mailchimp, Constant Contact, and many other email software help marketers plan and execute email marketing campaigns with no hassle.
Groups and Forums
Groups and forums help people with the same interests connect and help each other. Social media sites have large numbers of groups. You can find discussion forum sites on every subject. Once you have enough visitors, you can open a forum on your website too; until then, join relevant groups and forums and engage with people.
Question and answer websites
Answer marketing is a great way to help people and earn loyal followers. Quora and Yahoo Answers are two of the most popular question-and-answer websites. Quora is an independent blogging and answering platform where you can ask questions, answer them, and vote for them.
As per the 2012 data from Google, it processes over 100 billion searches every month. Every search is an opportunity for websites to attract a visitor and convert them into customers. It is possible only when you rank top for relevant keywords. You can do this through content marketing and promotion. The above-mentioned methods will help you in improving the rank and traffic of your website.
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