On-page SEO is an important factor for the success of a website. It molds a website to suit the requirements of search engines. In this way, on-page SEO plays a crucial role in the traffic and ranking of a website. The online promotion starts with the on-page SEO; offline SEO, social media, etc., come afterwards. Here are the five on-page SEO factors that largely contribute to search engine ranking.
1. Content
The content of a website attracts visitors, so make sure you post original and high-quality content on your website. Post at least twice a week for good SEO results.
2. Title
A title is a short description of the content section of a website. It is important for both users and search engines. When a user searches with a keyword, he looks for specific information, and if your website has that keyword and information, then it appears in the search result. The title should not be more than 50-60 words; Google will not show more than that.
3. URL Structure
The URL should clearly show the information and hierarchy of a website. A URL helps a search engine to understand the relevance of the content. Many websites automatically pick up the heading of the content in the URL, which is good for SEO. The URL should not be very long; 2,048 characters is the limit on Internet Explorer. You can use keywords for better visibility, but they should be separated by a hyphen for better readability.
4. Alt Text for Images
Search engines cannot read images, so alt text is used to describe them. Alt text gives your website more visibility and increases traffic. A website with alt text on images ranks well on search engines. Images of your website appear in the search engine when someone searches in the image-only section with a keyword. Use one keyword per image, as Google dislikes keyword stuffing.
5. Keywords
Internet users search for information with a set of a few words, and then relevant websites appear. Choosing the right keywords and placing them at the right places is important. Select less competitive and long-tail keywords to rank better on them. Some ideal places for keywords are the title, meta description, first paragraph, heading, etc. However, don't overuse keywords.
A website’s visibility totally depends on SEO and content. In SEO, on-page optimization is very necessary. A well-optimized website gets good traffic and ranking. There are many small companies that do not give much attention to SEO and focus on their marketing campaign, and they end up with limited success. SEO is a must-do thing to gain the attention of customers.
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