You must have heard the saying “A picture is worth a thousand words.” Images truly are a great way to captivate your audiences and one area of your content that you shouldn't be missing out on. Adding awesome and attractive visuals to your content can seriously boost the visibility and also increase your reader’s engagement on your posts. This blog will highlight the importance of visuals used in content marketing. It will also explain the use of imagery in digital marketing and how it's gaining in popularity while promoting individuals and businesses.
Add a touch of yourself.
Adding generic stock images that have no connection between your topic and the tone of the content will only lead to your content appearing uninteresting and unprofessional. However, spending some time putting some effort into the research of relevant images that go well with your topic and tone of your content can make your content effective and leave a good impression on your readers.
You can see in the below image how a food blogger has put the “Lobster Roll” recipe with pictures to make the reader understand the entire process with ease. The blogger has also used original pictures that were taken while preparing the cuisine.
Food blogging and travel blogging are some great examples of boosting visual marketing strategy. By using a few techniques correctly or selecting the best topic-oriented visual, your content strategy can get its much-needed boost, and that too without putting in too much extra work.
Significance of visuals in your content
A picture speaks louder than words! It is a fact that the human brain processes visuals 60 times faster than text. In simple words, a human brain can get your message in visual form much faster than what you explain in your text. Although visuals and text are two strong pillars of content. A visual is nothing without text, and text needs visuals to support the message.
● Visuals give a clear idea to the readers about the content.
Today, most bloggers are well-versed with the fact that images have a huge impact on the reader’s mind regarding the post. Readers are keen to know how things would appear even if they are not happening in front of them. If it’s food blogging, most of the readers get an idea about the scrumptious dish with the pleasing picture. Accompanying your content with eye-catching pictures helps readers know what’s happening. Readers want pictures that can successfully disseminate what you're really doing.
A great selection of pictures can convey the tone of your blog. A well-written article with the support of your compelling pictures can give readers an idea about what to expect from your post. Since most of the readers are scanners. So before they scan the entire post, give a hint of the idea about the post with your compelling pictures.
● Visuals extend the content’s shareability on social networks.
Whether it is a food blogger or a travel blogger. Every blogger should know some image-focused social outlets for putting out visual content. Even the world’s best fish recipe won’t get any play on Pinterest if it is not accompanied by tempting food pictures it. There are many food sites like Foodgawker and Epicurious that accept high-quality blogs, but not without jaw-dropping food pictures.
Every blog, whether it is on politics, software, travel, or food, should have a strong presence on social networking sites such as Facebook, Twitter, Pinterest, and other social platforms relevant to your industry. So that your content lands in front of your potential readers.
As it can clearly be seen in the above picture, Twitter posts “with images” have received maximum “clicks” compared to the posts “without images.” So, adding images to your post is a great way to stand out among the crowd of links that often get posted to social sites daily.
Social sites are the best platform for sharing, so the better your images are, the more attention you get from your readers.
● Good visuals boost credibility.
Using a unique photo for your content can increase credibility; it is not always necessary to use generic stock pictures, as they can question the originality and quality of your post. Sometimes, it becomes important to use images from your own clicks. While using your own pictures, make sure to use compelling and interesting pictures instead of LOUD and OVERUSED pictures.
With good images, readers can often get an idea about the post and can understand your post easily and effortlessly. On the other hand, bad visuals can ruin your effort by making your post dull and uninteresting. So make sure to add images to your content that could hold your reader's attention and compel them to read the entire post.
Wrapping up
Whether you are creating your own images or just adding the perfect images from stock images. Putting a little thought into how you’re using images can have a huge impact on the readers. So embrace your content with the best-looking pictures and hold your readers to your post. Pinterest is the best example of the sites that use visuals with content.
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